Alicia Neldner

Date: May 2023
Brand: THE ICONIC
Project Scope: Digital assets for new season Minima Esenciales including social, newsletter and lookbook.

Date: July 2023
Brand: THE ICONIC
Project Scope: Digital assets for new season LOVER including a lookbook and social story for THE ICONIC.

Date: January 2023
Client: THE ICONIC
Project Scope: Concept development & visual identity, art direction, content creation & rolling out campaign collateral for all channels including website, CRM newsletters, social organic & paid.

Credits
Photographer: Sevak Babakhani

Date: January 2022
Client: Jess Roberts, The Aloe Co.
Project Scope: Logo design, package design & supporting collateral for social platforms.

Credits
Photographer: @le__pair

Date: August 2022
Client: HOWL for LIVE NATION
Project Scope: Updated brand presentation slides to align with LIVE NATION’S new rebrand direction and guidelines.

Date: May 2021
Brand: THE ICONIC
Project Scope: Graphics

This story’s primary focus was to hero Australian designer brands on THE ICONIC during Sydney Fashion Week. The concept was to convey an impactful digital-like-runway showcasing the unique brands in a collage style with fast motion. Designers included in the artwork are Romance Was Born, Oroton, Lee Mathews and Shona Joy.

Date: November 2020
Brand: THE ICONIC
Project Scope: Graphics for gift wrap and marketing collateral.

This was an exciting initiative for THE ICONIC which offered the customer a gift wrap option to add-on at checkout during the Christmas period.

Date: April 2021
Brand: THE ICONIC
Project Scope: Graphics

The concept for THE ICONIC sale campaign explored bright and playful geometric shapes with soft motion to catch the users eye to the sale messaging. Each key destination had its own unique colour palette to set them apart when paired together on various placements across the website, app, newsletter and social media.

Date: November 2018
Brand: SAMANTHA WILLS
Project Scope: Art Direction

Credits
Photographer: Ana Suntay-Tañedo
Talent: Zoe Cross
H&MU: Jaclyn Hnitko
Stylist: Danielle Soglimbene

‘Back To Bohemia’ was the finale campaign for the SAMANTHA WILLS brand before its closure. The creative direction for the shoot drew inspiration by looking back to its bohemian roots and celebrated its signature styles.

Date: August 2020
Brand: THE ICONIC
Collaborator: Salty Line Studio
Project Scope: Graphics

These fashion collages were created for content to feature on THE ICONIC Edition—a place for style inspiration, trends, advice and lookbooks edited by the fashion team. The collages was a collaboration with Salty Line Studio who illustrated the diverse female forms. The objective was to callout the latest lingerie garments and layer them with luxe self-care products and accessories available at THE ICONIC.

Date: October 2018
Brand: SAMANTHA WILLS
Project Scope: Art direction, branding, package design

Date: October 2018
Brand: SAMANTHA WILLS
Project Scope: Art Direction
Credits
Photographer: Ana Suntay-Tañedo
Talent: Lucy Blay
H&MU: Jasmin Lo
Stylist: Sadaf Razi

The SAMANTHA WILLS brand is best known for its luxe bohemian offerings. The acetate collection was launched as a fashion trend capsule so the creative direction opted for playful yet stripped back—bravely stepping away from the bohemian storytelling.

Date: February 2018
Client: SAMANTHA WILLS
Project Scope: Art Direction + styling for new collection drop.

Credits
Photographer: Ana Suntay-Tañedo
Talent: Stefanny Agius
H&MU: Jaclyn Hnitko

Date: March 2017
Brand: Finders Keepers
Project Scope: Graphics, Layout design.

Seasonal mood-boards for the Finders Keepers brand of upcoming collections used for PR showings.

Date: April 2017
Brand: C/MEO COLLECTIVE
Project Scope: CRM Graphics

The objective was to create a newsletter sign up series that introduced the new subscriber to the brand with a welcome sign up code and inform them they can shop via Instagram when it the function first became available.